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How do I know what type of advertising is right for my business?
How long does it take for me to see a return on investment for my marketing spend?
Which social channels should I be on and how should I interact with my audience?
Determine your phase NOW
What strategy should I use to increase sales?
Don't waste your time and money on unnecessary or aimless advertising. Your marketing needs to continually work for you, complimenting the phase your business is in.
You are a passionate entrepreneur or business owner, who is in the Digital Start-up Phase of your business. You are just setting out on your digital journey and need assistance in planning your marketing strategy and how this fits in to your overall goals.
You are setting up your digital platforms to align with your strategy and are eager to learn more about how to do this to best assist your new venture.
Phase 1: FREE resources
Your business is in its Digital Growth Phase. You have a digital presence and your digital platforms are set up and growing organically. You want to take your marketing to the next level and would like to build awareness and grow your audience.
You are considering digital ads and need more information on what type of advertising would suit your unique needs.
Phase2: FREE resources
Your business is in it's Digital Prime Phase. You have built a solid foundation and are well established in the market. You would like to see your business become the empire your dreamed it would become.
You want to nurture your leads and speak to a loyal base of customers who become lifelong clients, boosting and maintaining your sales to these customers.
Phase 3: FREE resources
How we work
We are a boutique inbound and results driven marketing agency based in Cape Town, South Africa, with clients across the globe.
With our campaigns focused on ROI vs clicks and traffic you are guaranteed to see results!
We understand that not everyone is at the same digital level and know the importance of a solid foundation. That is why we have created digital up-skilling courses and FREE material to help you accelerate your know how and prepare you for the exciting inbound marketing path that lies ahead.
Inbound marketing involves creating high value content for a target audience customized to their unique needs.
This is achieved through a series of strategies including:
content marketing, social media marketing, search engine optimization, targeted advertising and branding.
Brands are then able to re-market relevant content to their captured audience, giving more and more value to the customer and increasing the likelihood of converting them into lifelong clients.
Inbound marketing is effective because it gives your customer value without asking for anything in return, creating a lasting connection through value driven interactions that create lasting impressions and ultimately trust.
Who do people buy from? People they trust!
In today's world there is huge amount of advertising that cloud every corner of the internet. It is crucial to do something to break through the clouds of ads shouting at customers and pressuring them to make purchases on the spot.
Inbound marketing is the art of getting the right message to the right person at the right time.
Why Conscious Lane
We are a direct response and inbound marketing agency called Conscious Lane.
Are you in the position of having an excellent service offering and having satisfied customers but struggle to meet your revenue goals?
Resulting in scattered focus and constant rise and fall of monthly revenue.
We've been there!
We realised if we didn’t find strategies to bring in customer on demand, we would never reach our sales and revenue goals.
We took a step back, dived deep into the research and re-calibrated our approach with the intent to focus on performing our services while customers came to us. It was not a simple process to formulate the strategies that we now use in our marketing and services everyday but as with anything once you’ve got it, you’ve got it. And let me tell you we have got it.
There is no better way to learn a new approach than from someone who has learnt it and applied it with fantastic results, and that is what we are here to do. There is no doubt in our minds that what you want is what we wanted; a steady stream of potential customers knocking on your door in the hopes to work with you. Opening up your time to focus on the reason that you started your business in the first place.
"Conscious Lane provides us with prompt service delivery and have great commitment to the task at hand!"
"I've been using Conscious Lane for Ad campaigns on Google and social media for over 2 years now and they've delivered truly tangible results. My small business has grown immensely thanks to the help of their targeted campaigns. I used to think I could figure it out on my own, yet I never saw any results until I got CL onboard. They deliver exceptional service with a personal touch tailored to my needs and I've been highly impressed with their work. I look forward to growing my online presence more and more in the years to come with the wonderful team at Conscious Lane."
"Amazing service! They helped my business to push out a slump. Unfortunately when Covid hit we had to push back a lot of plans however they were very quick to help us adapt and innovate."
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